Have you ever been told by another doctor you’re working with that you don’t communicate enough with them? I’ve heard it before from my colleagues and since I’m always searching for ways to improve my practice I began exploring possible solutions in my practice.
On today’s episode I’ll talk about one particular solution I’ve found: Camtasia. I’ve been using this tool to improve referring offices. I have posted an example of this in the video below (Business of Dentistry Episode 022). Check out the video below and listen to the show to see if it might be right for your practice. Thanks for tuning in!
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Whether or not someone has requested more communication when working with you there is always room for improvement in the level of detail you provide. You can obviously record a video – which we’ll talk about today – or pick up the phone, send a text, a letter or even a fax to share more. Doing so generally leads to more information on the case you’re working on and better overall care for the patients.
When I began to explore this topic Camtasia was one avenue I hadn’t considered previously. It’s a video program you can use on a Mac or PC (Mac has another program called ScreenFlow which you can also use).
And it works in a fairly simple way: you open up the application, and record your computer’s screen. It also records the audio so you can talk about whatever is on your screen and then save the entire file (video and audio in one). When the file is saved you can share it with your colleague or colleagues.
Using video and audio in one file gives everyone a clearer picture of what is being described in your communication about the case. Which in turn reduces misinterpretation, expedites the entire process and keeps the entire case moving along efficiently and effectively for everyone.
This is especially beneficial if you are working on a complex, multi-practitioner case. Let’s say you are heading up a team of four practitioners: an endodontist, a periodontist, an orthodontist and an oral surgeon. You are the restorative doctor on the case and are in charge of the entire process from start to finish.
To kick off the case you could record a video of the x-ray and provide a comprehensive look at what you think should happen to correct this patient’s issues. You are in charge of farming out the different procedures so you explain what each person would be doing for the case and why.
After making the video you send the recording to each person and wait for their feedback. Everyone has a look at the video, examines the case and gets up to speed before even seeing the patient. Doing so speeds things along and gets everyone on the same page from the beginning in a simple manner.
Whether or not you’re in the business of specialty cases like the example I just gave, it’s been my experience that Camtasia can be a valuable addition in many different types of practices because it creates better communication with a simple, easy-to-use tool.
But after you listen to today’s episode and watch the video above, let me know what you think. Have you tried Camtasia or anything similar? How did it work or not work out for you? I’d love to hear your feedback! Thank you for listening and for being here for today’s episode.