7 Resources To Improve Your Practice

Episode 043

Hey folks. This week I wanted to share 7 resources that I personally use in my practice. Don’t worry, they are not affiliate programs or corporate sponsored items.  So go ahead and check it out on episode 43 of Business of Dentistry!

More About This Show

Let’s jump right in and get to my top 7 resources to improve your practice!

1. Evernote
This resource is first because it is my #1 go-to. Evernote is my crutch, I use it for nearly everything. I make lists, prioritize tasks, write my goals, etc. Based on David Allen’s book, Get Things Done, I began using Evernote to get things out of my head so I can stay organized and mentally sharp.

You can use a pen and paper, index cards or anything else to do the same thing. The important piece is to get the information out of our head and put it in another place.

2. Camtasia
I use this and have grown to love it. It helps me get together videos, and open lines of communication to referring doctors. It’s very easy to use and I like how simple it makes
discussing treatment plans, findings I see, follow ups, etc.  Now I make a Camtasia video in just a couple of minutes.

3. Brightsquid
Brightsquid is what I use to make sure everything we send is HIPPA compliant. You can track messages and see when something was sent, when it was opened and by whom. It gives accountability to both sides of the communication lines.

4. Birdeye
Birdeye is an online reputation management program. As we’ve talked about in Episode 24, your online reputation is very important. People go online to find out who we are, and what our practice is about. Whether they are looking for a new dentist, or to change dentists, or work with someone on a particular issue, they go online to research.

I’ve used BirdEye to help with this, in particular we have focused on Google reviews. BirdEye has a lot of power to do more: Yelp, Healthgrade, Yellowbook, etc. But I made a point just to look at Google reviews, and with its help we went from 4 to 64 Google reviews in five months (all are 5 stars).

This program has a dashboard for sending emails, text messages. We get about 9.5% conversion, which doesn’t sound like much but it’s pretty good! We send one email and one text message to ask our clients for a review because social proof helps to bring more people in the doors.

5. Formstack
Formstack has helped me build custom health questionnaires, appointment request forms, and financial policies for my patients that I keep on my web site. When you go there you will see it starts by asking you one of the three questions. Next your answer will take you to specific page related to your response. The forms are linked on top.

I’ve also used Formstack to build a suggestion box on our web site.

6. Mindmapping
Again this tool is about getting something out of your head and getting it on to paper, or somewhere else that you can leave it. Mindmapping also helps to create organization and workflow. It creates strategies, marketing plans, new locations, etc. I use this tool for podcast episodes and online courses; I’ve outlined a book using it too.

It’s a great way to leave your ideas and then come back to them, so you can see something new or shuffle things around in a new way. I also share my mindmaps with my staff, doing so helps tighten our practice systems and keeps things working fluidly.

7. Awesome screenshot
This is a tool that captures images and allows you can annotate the images. I use this for everything: editing awards, images, photographs, X-rays, etc.

It’s supplemental to Camtasia and works great when you don’t want or need the detail of a video. Awesome screenshot allows you to capture images off the Internet, your desktop and then makes notes on those images, and share the annotated images with others via email.

Those are my big seven! Now that you know mine, I’d love to hear yours. What do you use every day to make life easier? Do you use any of these seven, or do you have some resources that you think are better? I’m all ears! Email me or leave a comment here and let me know. Thanks for listening to episode 43 of Business of Dentistry!

Tweetable: “Get it out of your head and get it on to paper!

Episode Resources

Get Things Done, by David Allen
Episode 22 on Camtasia
Episode 27 on Brightsquid
BirdEye web site: online reputation management program
Episode 24 on Online Reputation
My personal web site
Awesome Screenshot
Voices of Dentistry

Business of Dentistry on Facebook

Connect with me on Twitter

Using Camtasia In Your Practice

Episode 022

Have you ever been told by another doctor you’re working with that you don’t communicate enough with them? I’ve heard it before from my colleagues and since I’m always searching for ways to improve my practice I began exploring possible solutions in my practice.

On today’s episode I’ll talk about one particular solution I’ve found: Camtasia. I’ve been using this tool to improve referring offices.  I have posted an example of this in the video below (Business of Dentistry Episode 022).  Check out the video below and listen to the show to see if  it might be right for your practice. Thanks for tuning in!

**After releasing this episode Dr. Alan Mead of Dental Hacks Podcast informed me that there is a free version of this software called Jing.


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Whether or not someone has requested more communication when working with you there is always room for improvement in the level of detail you provide. You can obviously record a video – which we’ll talk about today – or pick up the phone, send a text, a letter or even a fax to share more. Doing so generally leads to more information on the case you’re working on and better overall care for the patients.

When I began to explore this topic Camtasia was one avenue I hadn’t considered previously. It’s a video program you can use on a Mac or PC (Mac has another program called ScreenFlow which you can also use).

And it works in a fairly simple way: you open up the application, and record your computer’s screen. It also records the audio so you can talk about whatever is on your screen and then save the entire file (video and audio in one). When the file is saved you can share it with your colleague or colleagues.

Using video and audio in one file gives everyone a clearer picture of what is being described in your communication about the case. Which in turn reduces misinterpretation, expedites the entire process and keeps the entire case moving along efficiently and effectively for everyone.

This is especially beneficial if you are working on a complex, multi-practitioner case. Let’s say you are heading up a team of four practitioners: an endodontist, a periodontist, an orthodontist and an oral surgeon. You are the restorative doctor on the case and are in charge of the entire process from start to finish.

To kick off the case you could record a video of the x-ray and provide a comprehensive look at what you think should happen to correct this patient’s issues. You are in charge of farming out the different procedures so you explain what each person would be doing for the case and why.

After making the video you send the recording to each person and wait for their feedback. Everyone has a look at the video, examines the case and gets up to speed before even seeing the patient. Doing so speeds things along and gets everyone on the same page from the beginning in a simple manner.

Whether or not you’re in the business of specialty cases like the example I just gave, it’s been my experience that Camtasia can be a valuable addition in many different types of practices because it creates better communication with a simple, easy-to-use tool.

But after you listen to today’s episode and watch the video above, let me know what you think. Have you tried Camtasia or anything similar? How did it work or not work out for you? I’d love to hear your feedback! Thank you for listening and for being here for today’s episode.

Tweetable: As a specialist I see this as a very valuable tool!

Episode Resources

Business of Dentistry on Facebook

Connect with me on Twitter
Leave us a rating or review on iTunes!