Establishing A Productive Morning Ritual

Episode 006

Over the years I’ve read countless articles and books by high achievers in a variety of industries and I’ve noticed they share a common habit: a specific morning routine or ritual. Because of that I’ve created a specific routine that I do every morning.

Morning Ritual

On this episode of the Business of Dentistry podcast I’ll be sharing that routine with you, why I think it’s important for everyone to have a set of morning rituals both personally and professionally, and how my routine has made a difference in my life.

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There are a few components of my morning ritual that I rely on to really set me up for a great day. The first is quiet time or time spent in silence thinking of my day ahead and giving thanks for all that is good in my life.

Some people swear by meditation as well. On the recommendation of Dr. Mark Costes of the Six-Figure Side Gig podcast I tried an app called HeadSpace. This free app provides a guided meditation and visualization that leaves me feeling refreshed when I’m done. I highly recommend trying it.

The next thing I do is some sort of exercise. For all of my life I’ve been an active person; I’ve played sports, I practice krav maga, jiu jitsu and other martial arts. So to start my day I do anywhere from 15 minutes to 30 minutes of exercise. It can be running on my treadmill, doing old-fashioned calisthenics like sit ups, push ups, pull ups, etc. Anything that gets my body moving and active helps me start my day properly.

After that I help my wife get our young children ready for school and then we drive them there together. It takes us from 30-45 minutes to get to their school so we use that time as family time: we talk about what is going on in their lives or anything else they want to talk about.

And the final leg of my morning before I start work is listening to podcasts as I drive to the office. I listen to entrepreneur type podcasts, some marketing podcasts and some dental podcasts. I want to know what other dentists are saying about their practice and our industry, and I want input from experts in other fields.

There is also one very important thing I do NOT do in the morning: check email. This is a habit I had to break, I was addicted to checking my email first thing when I woke up. It started my day off all wrong: I realized I was letting someone else’s agenda start my day and that wasn’t beneficial for me, my business or my family! I had to break the habit but I’m glad I did and now I check email only at certain times of the day.

To wrap up the show I give you an action item: review your morning routine. What works? What doesn’t work? What will you commit to changing, adding or removing from your morning to get off to a better start? I’d love to hear from you in the comments below after you check out this episode of the Business of Dentistry Podcast!

“High achievers abide by morning routines.”

Episode Resources

Headspace
Six Figure Side Gig
Connect with me on Twitter

Leave us a rating or review on iTunes!

Patient Focused Promotion

Episode 005

Promoting your business is an important aspect of running a successful dental practice, and recently I’ve done some reading on how to change the way we promote as dental business owners.

On this episode of the Business of Dentistry Podcast, I’ll explore how you can grow your business by promoting from your patients’ perspective, and how you can address three of their main concerns in order to attract new patients, as well as retain current ones.

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Patient-focused promotion means changing your mindset, and developing content from the patients’ perspective, not yours. To attract new patients into your business simply share how you can solve their problems and answer their questions.

In my experience patients have three areas of objection when it comes to seeking dental treatment: time, fear, and money. It’s imperative to address these concerns in your business in order for your patients to feel comfortable and valued.

First of all, your patients value their time; they want to know how they can minimize the amount of time spent in your office. I suggest addressing this objection by answering questions about how much time it will take. Spend some time developing answers to some of your most frequently asked questions about time. Potential patients want to know how many hours, or appointments it will take to complete their procedures.

Overcoming fear is another hurdle that many patients face. Dental appointments are feared by many, many people! Strive to help your patients overcome their fear by providing solutions. Let them know you understand their concerns by answering their questions, and trying to help them relax.

The last area of objection, money, is a widely debated issue within the profession. Many dentists claim that you should be quiet about your fees, but my perspective is that patients appreciate your honesty. Although I typically let my staff handle speaking to patients about money, I am sure to always answer honestly when a patient asks.

Changing your perspective means shifting the focus away from yourself. If you can change your mindset to thinking about how you can help your patients, you will see great payoff within your dental business.

On this episode, I also share some promotional materials I think are ineffective, as well as how I’ve rewritten website content and created videos in order to help my patients. For more about patient-focused promotion, don’t miss this episode of the Business of Dentistry Podcast!

“Come from the perspective of the patient.”

Episode Resources
Tennessee Implant & Oral Surgery
Lebanon Dental Implants
Tennessee Implant & Oral Surgery Videos
PBHS
Copyscape
Connect with me on Twitter
Leave us a rating or review on iTunes!